Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants. This time, our special guest was Gianpaolo Lorusso, a PPC expert, an experienced web marketer, a usability professional, and the organizer of the ADworld Experience conference.
Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your advantage, strategically and meticulously turning views of your ad into clicks, leads and customers?
Snapchat is quickly becoming a powerful new tool brands can use to engage with their audiences, thanks to the more than 100 million people using Snapchat every day. They‘re watching and sharing more than 7 billion video clips. And unlike other social platforms, which have pretty variable demographics, Snapchat has a small, core audience of users between 13 and 25 years old.
Which SEO issues do you really need to focus on? We decided to find out using real data. In this article you will find a list of the most common on-page, technical SEO and website issues and information about the way they can affect your search engine rankings. The infographic below summarizes our key findings. Be aware of all of your website’s issues!
Most users familiar with Semrush know that when you wish to export a particular report, you have to receive all of the results, rather than the select few results you would like to actually have exported. You would go to type in a competitor, click on the Organic Positions report and notice only a select amount of keywords you would actually like exported. These could be keywords you wish to research further or keywords you wish to keep your eye on moving forward. Well I have great news! The newest feature implemented within Semrush will make this process much easier.
Having an app for your business is becoming more important, especially depending on your industry. The fact is that many users like to know that they can gain access to everything they need to interact with your business on a mobile app rather than having to use a mobile page on their smartphone or tablet. If you have designed a business app, or are looking to design one, then Google’s Firebase is absolutely essential, and in our opinion as a marketing agency, the best out there.
